Food industry cultures must be overhauled to foster the development of ‘intrapreneurs’ if genuine innovation is to be encouraged, according to an expert in the field.
Too many supermarket products are examples of ‘renovation’, not innovation, according to Stefan Cosser, head of innovation at Food Innovation Solutions (FIS).
Foodservice firms and street food vendors must focus on quality if they are to compete with the major supermarkets, according to product development guru Celia Holt.
Food and drink businesses should focus on continuous improvement, over-invest in consumer insight and view innovation as accountable at a profit and loss level to help safeguard innovation in a recession.
